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What is slow fashion?


Are fashion and sustainability two opposite words?

Fashion pollution can’t be ignored. Did you know this industry is responsible for around 10% of global carbon build up, producing 5 times more CO2 than the aviation industry? But carbon emissions are by no means the only sustainability threat within the fashion industry.

Due to the existence of fast fashion we consume at a faster rate than ever before. Thanks to mass production, we can afford to simply discard products we no longer want, and replace them instantly with minimal impact on our wallets. As a result, products are designed with a shorter life expectancy, poorer quality and creating maximum impact on the environment resulting in massive fashion pollution. Slow fashion can be the key to gather fashion and sustainability together. 

How to be more sustainable reducing this big consumerism and the deep impact on the environment?

Since the last few years, there has been a wave of change in the fashion industry by getting more aware of the real truth and deep impact on the planet, people and animals. Buying cruelty-free leather products rather than buy animal leather you are avoiding to support immense animal killing to supply the industry. An increasing number of brands are rejecting the principles of fast fashion and adopting a sustainable approach to fashion. Thus rises the movement of ‘Slow Fashion’

What is Slow fashion? Is it necessary?

Slow fashion is an awareness and approach to be more sustainable, which considers the processes and resources required to make fashion particularly focusing on sustainability. It involves buying better-quality textiles and material that will last longer and values fair treatment of people, animals and the planet.

Slow fashion is a very necessary movement and completely opposes the fast fashion model. Fast fashion is damaging everything it touches, it’s fair to say fast fashion is like the anti-Midas touch creating a hole in consumer’s pockets without providing good quality or caring about fashion pollution.

How to be more sustainable? Is it affordable?

Slow fashion encourages us to buy less products at higher quality, made from more sustainable processes, less often. Higher quality products means superior sourcing of material which is durable and can last longer like cork is a great example of such a material. You can save much money if you simply buy less but when you do it, buy more durable fashion products.  

This movement also puts emphasis on reducing fashion pollution through the art of fashion handmade artisanal products. Slow fashion has seen increasing support from consumers with a fashion awareness for ethical standards and sustainability. This new decade we have been hit by a global pandemic and there will be many changes in the ‘new normal’ post Covid-19 world. This is a great time to bring a change in our lifestyle by supporting local and ethical brands.

Did you know that through our products we are contributing to a healthier greener planet and reducing fashion pollution?

Cork trees convert CO2 into oxygen through the process of photosynthesis, like other trees. However, they also capture and store additional CO2 each time bark is harvested and regrown. This can help combat high levels of CO2 in the atmosphere.

Harvested cork trees are estimated to capture 3 to 5 times more CO2 than other trees. This happens due to the extraction of the bark, which simulates growth of a new layer for protection, thus capturing more CO2 with each harvest. It is estimated that from the 2 million hectares of cork forests around the globe, 14 million tons CO2 per year are retained.

Now that you know how to be more sustainable, join our slow fashion community.