The fashion industry is responsible for around 10% of global carbon build up, producing 5 times more CO2 than the aviation industry. But carbon emissions are by no means the only environmental threat within the industry.
Due to the existence of fast fashion we consume at a faster rate than ever before. Thanks to mass production, we can afford to simply discard products we no longer want, and replace them instantly with minimal impact on our wallets. As a result, products are designed with a shorter life expectancy and are poorer quality and creating maximum impact on the environment.
What is the solution of this mass consumerism and the deep impact on the environment?
Since the last few years, there has been a wave of change in the fashion industry by getting more aware of the real truth and deep impact on the planet, people and animals. An increasing number of brands are rejecting the principles of fast fashion an adopting a sustainable approach to fashion. Thus rises the movement of ‘Slow Fashion’
Why is Slow fashion necessary?
Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality textiles and material that will last longer and values fair treatment of people, animals and the planet.
Slow Fashion is a very necessary movement and completely opposes the fast fashion model. Fast fashion is damaging everything it touches , it’s fair to say fast fashion is like the anti-Midas touch creating a hole in consumer’s pockets without providing good quality.
Slow Fashion encourages us to buy less products at higher quality, made from more sustainable processes, less often. Higher quality products means superior sourcing of material which is durable and can last longer like cork is a great example of such a material. This movement also puts emphasis on the art of fashion handmade artisanal products.
Slow Fashion has seen increasing support from consumers with an awareness of ethical standards and sustainable fashion. This new decade we have been hit by a global pandemic and there will be many changes in the ‘new normal’ post Covid-19 world. This is a great time to bring a change in our lifestyle by supporting local and ethical brands.